Thursday, August 07, 2008
Intelligent in Communication
The above is a picture quite similar to a seminar folder which an agency I worked for designed for a corporate client in the IT business. Alhamdulillah, then, I had just joined the advertising industry and was given the job to come out with a concept, fitting for such a big client. I was never shown the client's brief and had to take the word of the agency's Managing Director, and that was what I did.
That, was sometime in 1997 when the Internet was relatively new in Malaysia and even I was not connected yet. But like everyone else then, I too was excited about it and was looking forward to when the whole of Malaysia would be connected.
Shifting through piles of books from many stock photography agencies looking for 'when I see it, I'll know what it is', I found a picture similar to the above and almost immediately a tag line came to my mind - Intelligent in Communication. My rationale was simple and as below:
'Human and Dolphins posses the highest intelligence quotient amongst all living beings on Earth. Though of different specie, the picture shows how the 2 tries to communicate, with each trying to find a common platform.
Similarly with the IT company and the participants(potential clients) they had invited for the seminar - each are intelligent in their respective fields, and are looking for a common platform for communication purposes."
"Damn good idea!" said my boss. "You have a very bright future in this industry!" Off course, the above sentence was just my wish as he said nothing of such sort to me, while making tons of money charging the client who was extremely happy to see the mock-up of their folder.
6 years later, I found myself in an organisation which was totally new to me. No names need to be mentioned, but being in the org meant I had to liaise very closely with many government departments, organisations, and their officers - from the clerical level right up to the top honcho, as well as meeting the public in events throughout Malaysia. It was quite fun then, but also very tiring. The fun part was meeting the public, and handling press conferences involving some top officials. Now, the fun part about the latter is not in the PC itself, rather meeting and getting some information not found in the media. Some, I put them aside as mere gossips, no matter how juicy they were. While others, were quite shocking like the one below.
It seem, when the government offices began moving into their respective buildings in Putrajaya, many had to make do without any IT hardwares for quite a duration. This, caused quite a setback for our good officers to accomplish their tasks and day-to-day operation. But over time, things soon improved for the better and we can now quite lay claim to have the cutting edge in the world of IT, at least for this region. Or so I thought.
Last Tuesday, Star InTech had a story of how a MAS Employee without any IT background, had saved the airline a whopping RM70 million, simply because the airline does not have an online system for the maintenance of its aircrafts! Hello!
Foremost, one would think for any company in the travel industry would need a reliable top-of-the-mark system which encompass their entire operation, and most especially the maintenance division. Now, one would also think that not only is the division vital for the company in ensuring the safety of passengers and staff, but the fleet itself - for an airline without a plane or a good safety record, might as well cease to exist.
Futher, I may not be entirely correct here, but isn't MAS the maintenance contractor for several other airlines in this region as well? How, could this matter of (quite fair to say 'absolute') importance, be overlooked by the top people in the division? How could the IT and top goons in the airline not even have given thought to it when considering my earlier statement - without a plane or....- they would not have jobs to hold on to? Intelligent in Communication? I think they, are not.
To Shahrul Isahak, kudos to you and your friends for having produced a system and saved your employer a huge sum of money. They - MAS - should give you and your buddies at least 10% of the money saved as a show of gratitude. The government should also laud people similar to them with incentives and protect them as an interest to the nation. I, for one, would certainly hate to see them being turned into a modern day Hang Nadim, as recent events in Malaysia might imply.
And oh! I can also imagine should a PR MP bring this matter up to Parliament; one or the entire Sarkas MPs would reply "Don't believe in the newspaper! Like bloggers, they too like to make up stories!".